As we fly through August, we enter a very important part of the calendar year: Childhood Cancer Awareness month. Osteosarcoma is one of the many types of childhood cancer and the reason why we exist as an organization. Help us educate, raise money, and bring awareness to osteosarcoma and other types of childhood cancer.
My Facebook NewsFeed has been inundated with friends taking the ALS Ice Bucket Challenge lately. I'm sure you've seen it. It's where someone dumps a bucket of ice water on their head to raise awareness about ALS, Lou Gehrig's Disease. If a person doesn't take the challenge, they are asked to donate money to the cause. Our colleagues at Live Like Lou have to be happy with the amount of attention and money that's been raised in such a short time. Especially for a disease that's somewhat rare and that has no cure. As a marketer, I've been inspired with how quickly and passionately this effort has taken off. Who knew that dumping a bucket of ice water on your head would inspire a movement? It's everywhere. Everyday people, celebrities, politicians, athletes, you name it. And to to think most people probably never heard of ALS at the beginning of summer. We in the pediatric cancer fighting world face the same challenge regarding awareness and money, just like ALS did prior to going . In particular, Osteosarcoma. That's why we continue to fight to the good fight, so to speak. So, I ask you, how to we gain a bigger stage? How do we bring the level of awareness of Osteosarcoma to that of the ALS Challenge? Tell us below and maybe we'll use your idea for an upcoming marketing campaign. No idea is off the table. In the meantime, do two things. Take five minutes and donate 22 dollars to the Andy B. Fund and enjoy Jimmy Fallon taking the Ice Bucket Challenge. - Jason We sold quite a few of these bangle bracelets at the 7th Annual Andy B. Memorial Golf Tournament on 7/27. We do have a limited number of bangles left. As part of the #Give22 campaign, you can purchase your Andy B. bangle today by dropping us a line here: Contact us! Email us and we'll message you back with details!
-Jason Earlier this week, we launched the "Give 22" campaign on social media and this website. Some have asked why 22? Well, I have some answers. The number 22 holds great significance for us at the Andy B. Fund. After all, it was Andrew's jersey number that he wore when he played sports. He thought it was lucky. It was also the date of his birth on March 22, 1987. So, the number 22 gives us hope for many reasons. We feel "Give 22" is memorable and easily remembered that you can tell your family and friends about this cause. We know it's a crowded market in terms of philanthropic causes, however, for only 22 dollars you can make a difference in helping solve osteosarcoma. This gift is manageable even on a small budget. We're hoping to have as many participants give $22 as possible because one of the challenges we face is awareness about the disease. Please, tell a friend, family member, or whoever will listen about our cause. Click here to, Give 22 today! - Jason
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AuthorsJason Broadwater, friends, and family of Andrew Broadwater. Thanks for reading! Archives
June 2015
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